PR Consultancy

ABOUT

Bristol Old Vic Company was formed in 1946 and was the first publicly funded theatre outside of London. It is home to one of UK theatre's biggest learning and engagement programmes working across the city through pioneering outreach projects as well as creating major community productions on its stages like Orpheus & Eurydice with a cast of over 150 Bristolians; and one of the UK's leading artist development programmes.

CAMPAIGN

I worked with the Head of PR on press nights for major shows, promoting the ongoing theatre programme, youth theatre groups and community engagement programmes.

One highlight included a campaign to bring a large crowd of people to the theatre to welcome Little Amal, the 3.5m tall artwork of a young Syrian refugee child who was touring the world in order to draw attention to the urgent needs of young refugees. Bristol Old Vic was the starting point for the tour, and host organisation. On June 2022, Little Amal appeared from behind a curtain inside the theatre and then walked along Welsh Back with a huge crowd of spectators to Bristol’s famous St Nicholas Market and historic Corn Street – with musicians playing and performances by local artists and community groups – before leaving the city at the Harbour. It was spectacular.

Another highlight was launching a new catering company in the main foyer reception areas with a VIP tour of the theatre, followed by a menu sampling for press and food influencers.