PR Consultancy

ABOUT

Shindig Festival 2023 took place on 25th to 28th May in the beautiful grounds of Dillington Estate in Ilminster, Somerset. With wall-to-wall sunshine and plenty of shade under huge trees, 10,000 revellers were able to enjoy over 140 music acts, cabaret, street performances, a parade and family entertainment across 12 venues.

Huey Morgan went down a storm on the Thursday night with Warmduscher and Erol Alkan bringing a new flavour to the festival on Friday night. Shindiggers sailed into Saturday via a group comedy set, with Jonathan Pie leading the helm. The evening brought an outstanding performance from headliner, Sister Sledge featuring Kathy Sledge, with on-stage audience dance-offs and classics such as We Are Family, Greatest Dancer, Lost In Music and Thinking Of You, plus an emotional homage to the late Tina Turner who passed away the day before the start of the festival. And, DJ Yoda made a special appearance with his classic hip hop set. Sunday saw a rare collaboration between uncle and nephew duo, Norman Jay MBE and Melvo Baptiste.

CAMPAIGN

I was appointed to generate press coverage for this festival in a year that saw many boutique festivals close. I generated numerous articles online and in print, as well as several radio interviews and social media shares. I organised and managed a launch event at Gin & Juice in Bristol, and invited and looked after a group of influencers at the festival.