marketing & PR consultancy
ABOUT
The Hotel Nanny is a premium nanny service for parents wanting the best possible care for their children when away from their home-based childcare network. The Hotel Nanny is a great addition for families staying in one of the luxury hotels in its network for leisure, business or weddings - allowing parents the perfect combination of family time, and downtime.
CAMPAIGN
This 12 month contract started with a marketing strategy, which then led to the launch of a bespoke website with a complex booking system, a photo shoot to provide a bank of bespoke images for the website and PR activity, and setting up social media channels, along with training. PR continued throughout the year, with coverage secured in leading luxury, lifestyle and hotel magazines. Other projects included online advertising campaigns, sponsorship opportunities, direct mail campaigns and a regular e-newsletters which, collectively, helped The Hotel Nanny launch into the London market.
The Hotel Nanny was featured in the Guardian Small Business Showcase for Marketing & PR Excellence.