pr consultancy

ABOUT

Visit Bath is the Destination Management Organisation (DMO) for Bath, responsible for the strategic leadership of tourism in the city. Its role is to grow and support the visitor economy through the national and international promotion of Bath and the surrounding area, to attract visitors to the city and support the local tourism industry through a membership scheme. This is centered around the delivery of destination marketing campaigns, coordinating business tourism services, operating the Bath Visitor Information Centre and management of Bath Christmas Market.

CAMPAIGN

Responsible for the launch of Visit Bath’s Independent Bath Campaign which involved commissioning a local Bath artist to encapsulate Bath’s Indie Spirit in a painting, celebrating the city’s many artisans, makers, restaurants, cafes and bars, boutiques and independent hotels. The artwork created by Jessica Palmer was launched at local art gallery, 44AD, with a drinks reception that showcasing food and drink by local restaurateurs and wine sellers. This received extensive online and offline press coverage for Visit Bath and local businesses. The artwork then went on tour around Bath’s indies, culminating in an auction, with all proceeds going to local Bath charity, We Get It. Following on from this, a two-day influencer trip took place around Bath’s indies, to build awareness, nationally and internationally.

Other campaigns included a PR training day for members, press around Bath’s parks & gardens in Summertime and a press day for Pub in the Park.